Where stories mean business

Find your story and tell it brilliantly.

Chris Goldson presenting on stage

Now you can unlock the power of storytelling through workshops, coaching and consultancy.

Chris Goldson is founder of Goldilocks Ltd, a storytelling specialist that helps people, teams and businesses find and tell standout stories.

His love of presenting and storytelling has developed over three decades whilst leading teams at some of the UK's most successful media brands, including ITV, Virgin Radio and the BBC.

Need to sharpen your sales pitch, or craft a killer keynote? Want to bring ideas alive on stage, and in front of your audience? Chris will help you shape your message, find your voice, and deliver it with confidence and style.

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Story development

Shape powerful stories that stick - from standout keynotes and pitches to longer-term narratives and strategic propositions.

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Presentation confidence

Step up and stand out! Whether it’s a boardroom, Zoom or conference stage, deliver with clarity and personality.

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Team inspiration

Energise your people with hands-on workshops, engaging training, and inspiring keynotes for conferences and away days.

Great stories happen to those who tell them.

Ira Glass, American TV and radio producer

“People don’t want to buy a quarter-inch drill. They want a quarter-inch hole,” as economist Theodore Levitt once said. That's why our delivery is always tailored to what you need.

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Workshops

Master the art of powerful storytelling and boost presentation confidence in a practical, one- or two-day workshop for teams of 8–10. Packed with tools, techniques and plenty of fun.

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Narrative development

Shape new stories through creative consultancy, using personal storytelling, mind-mapping, and playful techniques to unlock fresh thinking.

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Keynotes

Bring your event to life with the five 'Goldilocks Principles' of business storytelling. Book Chris to inspire your teams at conferences, away days or company sessions.

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Mentoring

From one-to-one coaching to pitch prep for teams, Chris offers hands-on support for keynotes, launches, creds and roadshows - helping you rehearse, refine and deliver with impact.

Chris just gets it. He understands how to take a story or message, and make it engaging, captivating, and unforgettable for an audience.

Stephen Mulhern, TV Presenter

Chris certainly sharpened my story, the flow, and the tone. I’d definitely use him if you have an important meeting coming up!

Sam Smith, Managing Director, Clearcast

Chris brings wit and charm with an eagle eye for what makes an engaging and credible sales pitch, winning business worth tens of million of pounds.

Simon Daglish, Deputy MD, ITV Commercial

He's the best in the business, delivering smart, thoughtful and entertaining stories for some of the biggest stages in the industry.

Kelly Williams, MD, ITV Commercial
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Storytelling offers the opportunity to talk with your audience, not at them.

Laura Holloway, The Storyteller Agency

More than three decades of experience, leading teams for some of the UK’s most successful  brands.

Chris spent 13 years at ITV as Director of Commercial Marketing and Pitch Development, nine years in creative advertising leadership at Virgin Radio and Absolute Radio, including two years as Commercial Director, and seven years at BBC Worldwide. He also played a key role in launching Tesco’s online grocery advertising proposition.

During his time at ITV, Chris led revenue-driving pitches for major events such as ITVX, Coronation Street, the FIFA World Cup, and Love Island. He developed training programs on sales, planning, and creativity, launched ITV Palooza – the industry’s top annual event – and led ITV’s award strategy, which secured four Sales Team of the Year wins and 61 Golds at the Media Week Awards. Additionally, he delivered 12 Big Day Out conferences to inspire and unite the sales team.

Goldilocks Ltd is where stories mean business...
in the moment, in the memory, and in the market.

People think that stories are shaped by people. In fact, it’s the other way around.

Terry Pratchett, author